TERRES D'AFRIQUE
A sustainably developed organic skincare.
Brand development from concept to execution.
Roles included Creative Direction, Brand Strategy, Creative Strategy, Art Direction, Film Direction and post production.
Collaborated with founder Dr. Stephan Helary to define positioning, brand narrative, visual language, and storytelling across branding, film, photography, and digital channels.
Directed all creative output across the brand, film, photography, digital, and print - expressing Africa’s botanical richness through a contemporary premium lens.
Terres d'Afrique was adopted by leading luxury spas, hotels, and safari destinations in southern Africa and the Middle East.
LAUNCH BRAND FILM
Objective Launch an organic, botanical, fair-trade African skincare brand by an unknown entrepreneur.
Strategy Leverage Dr. Helary’s scientific credibility and reveal provenance through place.
Execution Cross-platform campaign supported by digital and social content.
Impact Adopted by leading hotel and safari spas.
TDA RANGE POSTERS
Objective Introduce the Terres d’Afrique range to spas, luxury hotels, and safaris.
Strategy Showcase products, key botanicals, and bespoke spa tools to drive adoption.
Execution Poster campaign for flagship store, trade exhibitions, and digital rollout.
CI & Packaging Bruno Morphet Photography Gerard Turnley
BOTANICAL INGREDIENTS CAMPAIGN
Objective Position the brand’s transparent, organic, eco-certified ethos.
Strategy Highlight the power of African botanicals and their centuries-old use by indigenous communities.
Execution Original botanical illustrations defined the visual identity across flagship store and international trade exhibitions.
Copy Jenny Mason Illustration Elise Wessels
TDA INGREDIENT brand film - omumbiri
Objective Showcase the rarity of Omumbiri, the fragrance used for centuries by the Himba women.
Strategy Capture the annual wild-harvest story in Namibia’s remote desert.
Execution Short ingredient film produced and directed on location.
Copy Petra Oelofse
FAIR TRADE CAMPAIGN
Objective Bring to life the ethics behind Terres d’Afrique.
Strategy Tell the stories of the women who wild-harvest the brand’s natural ingredients.
Execution Omnichannel poster and video campaign for in-store and digital use.
Anna’s Story – A Fair Trade Story
Objective Show the positive impact of Fair Trade on women who harvest Terres d’Afrique ingredients in rural Africa.
Strategy Focus on one woman’s story to illustrate empowerment through fair-trade practices.
Execution Brand film shot in northern South Africa for use in the flagship store and international exhibitions.
Spa Treatment, THE FOUR SEASONS SPA, DUBAI.
Objective Launch Terres d’Afrique spa treatments at the Four Seasons Dubai.
Strategy Create desire through sensual storytelling of bespoke rituals.
Execution Treatment film for in-store and international trade use.
TDA INSTAGRAM LAunch
Objective Establish Terres d’Afrique on Instagram with an authentic African voice.
Strategy Introduce brand foundations through storytelling posts combining film, imagery, and ethos.
