I have had many titles in my career. I define myself simply: a Creative Director with the head of an adman and the heart of a filmmaker.

The power of a good idea and the power of storytelling were forged early, as an Art Director at Hunt Lascaris TBWA,  recognised then as one of the world's top creative agencies, where I won my first international awards.

Those two north stars have guided everything since. I have led multidisciplinary teams of up to forty in Southern Africa, Dubai, and Barcelona, working across industries from skincare and fragrance to finance, tourism, and food.

I believe creativity, at its best, catches attention, connects, and builds lasting brand love.

The project that perhaps best defines my approach is Terres d'Afrique,  a premium African organic skincare brand I brought to life from inception as founding Creative Director and filmmaker. From brand DNA and narrative to ingredient origin films shot with indigenous communities in remote Namibia.

Most recently at ISDIN in Barcelona, I defined the brand's global voice, built a multilingual content team, and assumed the role of Brand Guardian - aligning brand cohesion for almost 60 countries.

Now exploring new opportunities where creativity drives growth.

I am also currently completing a documentary honouring the remarkable life of my mother across southern Africa: Beth's Story. The Most Important Story in the World. The Story of My Mother.