Creative Director | DIRECTOR
Commercials and content with creative teams and full TV production support.
BONITAS MEDICAL AID | EPIPHANIES
Objective Differentiate Bonitas’ dedicated care from the big medical aid leaders.
Insight Ideas come at any time to people who truly care.
Strategy Bring to life the “aha” moments of Bonitas employees — highlighting new benefits.
Execution Make a small moments epic.
OLD MUTUAL | ADVICEMENT | SAVINGS
Objective Prompt South Africans to act today by getting real financial advice from Old Mutual.
Strategy Use household name Nomzamo Mbatha as a trusted, relatable guide to turn complex topics into simple, actionable “advicements.”
Execution A series of short films and social spots with clear CTAs driving viewers to speak to an adviser.