I have had many titles in my career, but I define myself simply as a Creative Director with the head of an adman and the heart of a filmmaker.

The power of a good idea and the power of storytelling were forged at the beginning of my career as an Art Director at Hunt Lascaris TBWA, a globally renowned creative agency where I won my first international awards.

Since then, those two north stars have guided my career. I have led multidisciplinary teams across Southern Africa, Dubai, and Spain of up to 40 strong, working in industries from skincare and fragrance to finance, tourism, and food.

I'm known for collaborative leadership, talent empowerment, and a strong belief that creativity, at its best, catches attention, connects, and builds lasting brand love.

As a conceptual thinker and filmmaker, I bring a holistic approach that combines strategic insight with crafted execution, creating, building, and growing brands that resonate.

The project that perhaps best defines this approach is Terres d'Afrique, a premium African organic skincare brand helped bring to life from inception as founding Creative Director and filmmaker.

Most recently at ISDIN in Barcelona, I played a key role in defining the brand's global voice, building a multilingual content team, and later assuming the role of Brand Guardian, guiding brand cohesion and creative integrity across channels and continents.

Now exploring new opportunities where creativity drives growth, I'm also currently producing ‘Beth's Story. The most important story in the world. The story of my Mother.’ - a documentary honouring the remarkable life of my mother in southern Africa.