TERRES D'AFRIQUE

Creative Strategist. Creative Director. Brand Creator.

A certified organic skincare range built around sustainably sourced African botanicals, Terres d'Afrique is one of the most rewarding brand journeys of my career.

From inception, I worked in close creative partnership with founder Dr Stephan Helary — shaping not only the brand identity, but also contributing to the product experience itself: scent, texture, and visual form.

I built the creative team behind the brand’s development — from positioning and packaging, to storytelling and design systems. I directed all video and portrait photography, creating an authentic visual language rooted in the landscapes, people, and raw botanical power of Africa.

This was brand creation in its purest form — concept to shelf, idea to experience.

INTRODUCTION BRAND FILM

The story of the founder Dr Stephan Helary.

BOTANICAL CAMPAIGN

The power of botanicals. 4 of 8 educational in-store posters that were extended into digital media.

FAIR TRADE CAMPAIGN

Strong ethics determine the way in which Terres d'Afrique is produced. The following campaign tells stories of the women who wild-harvest the natural ingredients for Terres d'Afrique. Stories that were used in-store, and rolled into digital media. Stories that reflect the essence of the brand. Stories that become part of the DNA of Terres d’Afrique. 
Photography by Greg Cameron.

Annah Mendela's story. Directed by Greg CAmeron

RANGE EXTENSION - AMENITIES

COLLABORATION WITH YSWARA TEA | ONE OF SIX TEAS

A BLUE TIGER'S EYE TREATMENT FOR FOUR SEASONS SPA, DUBAI.

OMUMBIRI - A RARE FRAGRANCE HARVESTED BY THE HIMBA IN NAMIBIA.

THE TDA INSTAGRAM - TRAVELS AND STORIES OF PLACES AND PEOPLE FROM THE LANDS OF AFRICA.