I’m a Creative Director and Brand Builder with decades of international experience shaping brands and leading integrated campaigns.

Forged in the creative crucible of TBWA Hunt Lascaris, I’ve led storytelling-driven brand work in Southern Africa, Dubai, and Spain – for sectors ranging from skincare and fragrance to finance, tourism, and food.

As filmmaker at heart, I bring a holistic approach that combines strategic insight with crafted execution. From classic ATL to digital content, I guide teams and brands through transformation with empowering leadership.

At ISDIN in Barcelona, I played a key role in defining the brand’s global voice, scaling a multilingual content team, and later assuming the role of Brand Guardian — ensuring cohesion and creative integrity across channels.

Now exploring new opportunities where creativity drives growth, I’m also currently producing Beth’s Story — a documentary honouring the remarkable life of my mother in Africa.